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Are there any Aussie icon brands left?
Consumers who wanted to celebrate Australia Day by buying Australian were in a bit of trouble.
There are very few, if any, consumer brands that are truly Australian. Vegemite of course is owned by Americans, Tooheys is owned by the Japanese and OPSM by the Italians. Then of course Country Road is owned by South Africans and Sorbent by Netherlanders.
IBISWorld reveals that of Australia’s top 2000 companies by annual revenue, around 670 are foreign owned (2008). The foreign companies earn revenue of $427.2 billion – which is 21% of total Australian revenue.
Click here for a list of foreign owned brands Foreign Owners section.
