FightBack

Advertising

FightBack is a unique opportunity for Australian Owned and Made (AO&M) producers to market their products direct to consumers in IGA supermarkets.

We offer both print and web advertising options to ensure our 250,000 plus readers are aware of your products. FightBack is distributed through more than 300 Supa IGA stores in NSW, Queensland, South Australia, Victoria and WA - ensuring your products are at the best Point of Sale opportunities for purchasers.

The readership spends more than $100 milliion a year on AO&M products and 90% want to spend more! You need the in-store and on-line awareness FightBack brings to tap into this huge market potential.

Please note that you must be an Australian owned business with Australian made products to participate.

Check out our web advertising special!

[Download the latest magazine rates]

To enquire about advertising, please contact us:
E: editor@fightbacknews.com.au
P: 03 9855 1806

Our Readers

A comprehensive survey of FightBack readers has discovered some critical information for your advertising spend.

It highlights how FightBack plays a critical role in the Australia Owned and Made market and how it draws customers to your products.

The research indicated FightBack has a potential income pool of at least $15 million of spending power per edition - $100 million a year - much of which remains untapped because shoppers can't find Australian Owned and Made products.

Significantly, 95% of FightBack readers WANT to spend more money on Australian products and 56% already spend $60-$100 a week on Australian owned and made products.

As a result, 90% of readers - estimated at more than 200,000 per edition - rely on FightBack to guide them to Australian Owned and Made products every issue!

With 50% of FightBack readers spending 70% of their income at independent supermarkets, FightBack - with its IGA/Foodland distribution - is the only media avenue available that focuses on their concerns and needs at their point of purchase.

Here are a few key points from the research:

FIGHTBACK READERSHIP

78% of readers are female
43% are from two person households
47% are from households with 3-6 people

FIGHTBACK INCOME

35% of readers have a combined household income of $40,00-$80,000 a year
16% have income of $80,000-$150,000 a year
40% of readers spend $151-$300 per week on groceries
50% of readers spend at least 70% of their income at independent supermarkets

FIGHTBACK USAGE

90% of readers use the Australian Made and Owned Buying Guide when they shop
70% of readers find FightBack "very" or "extremely" useful
48% state that FightBack encourages them to buy Australian Owned and Made products
62% rate buying Australian Owned and Made products as important or extremely important

AUSTRALIAN OWNED AND MADE

94% want to spend more on Australian Owned and Made Products
97% are concerned about foreign owned products replacing Australia products on the shelves - 55% "extremely concerned"
48% say Buying Australia Owned and Made is very important
52% of shopper regularly, or always, substitute an Australian owned and made brand for a foreign brand

If you would like to read this research in more detail read the attachment or contact us via the details at the top of this page.

FightBack reach into metropolitan and regional Australia

FightBack prints 1 million issues per year in 8 editions of 125,000 each. It is distributed throughout Supa IGA stores in Queensland (Cornett), South Australia (Foodland stores & Drakes) and Victoria (Ritchies).

There is a growing presence in NSW and WA. Each store receives between 250 and 500 copies of Fightback. It is also supported by this website.

The website has been designed to tap into the Australian Owned and Made market as we gather data on the readership.

FightBack Distribution throughout Australia

All of Australia

NSW

VIC

QLD