Consumers looking for healthier alternatives for their families
The Coles, Woolworths and IGA catalogues have been great reading over the past six weeks.
Firstly, the varying styles and what they think about consumers, and the products they offer as specials.
With the world economy experiencing problems with growth, and jobs losses mounting many consumers are tightening their belts to balance their budget.
The marketing gurus at Coles announce ‘feed a family of 4 for $10’.
The offering is hot dogs, pies and green peas,

Independents increase competition,
It is fair to say that if we want price increases to affect the cost of the value of the average shopping trolley we include less ‘Ausssie made and owned brands’, and ‘more multi-national brands’.
Consumers know that there are weeks when a product appears to have gone up seemingly overnight. The true reason is the lack of competition, either between retailers, or between manufacturers.

Back to top